Sunday, February 3, 2013

Good social media usage

In my last post, I referenced what I consider some of the downsides to social media in general and Twitter in particular - namely, being flamed and trolled as well as the inability to fully articulate complex or controversial subjects. However, that is not to say that social media is useless or not worth using.

Earlier this week, I noticed that a national corporation whose offices are on my way to work was flying a very tattered and torn American flag. Frankly, it was disgraceful display as it was hanging almost upside down and torn to pieces. I'm sure it was there for a while (something that was subsequently pointed out by others) but it seems like no one had said or done anything about it. I intended to go over to the office myself later in the day to tell them to fix it but then thought, why not see if they have a Twitter account? So, I looked them up and discovered they did. I tweeted to them asking them to please take the flag down as it was a disgrace. Within 30 minutes, I received a response (via Twitter) asking for clarification of the offending location and the flag was taken down shortly thereafter.

I am deliberately not stating the company here but I did later send them an email to express my appreciation for their prompt response to the issue. Prior to Twitter, it may have stayed there even longer which would have tarnished its image locally as I know I was not the only person to observe it but, with just a few minutes and an online connection, the issue was resolved. And, instead of publicly embarrassing the company by sending pictures viral (which is another scenario made possible by the advent of social media), it was handled promptly, professionally and with minimal embarrassment.

I guess we can chalk one up in the win column.

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